In the wake of Coronavirus we are all feeling the uncertainty of what the future holds and small businesses are certainly not immune. With government representatives ordering restaurants to close and limiting events, our community is feeling the weight of what this means for their employees, customers and organizations. In times like these it is especially important that we band together to support our small business community. To do our part we are starting by highlighting three of our awesome clients who are leveraging alternative revenue streams in order to stay afloat and connect with the supporters that they’ve grown over the years.
She Moves MountainsCanceled events won't stop this small business.
She Moves Mountains is a collection of badass ladies who are dedicated to empowering women through rock climbing clinics and guiding services.
Due to the rapid spread of COVID-19 they recently had to cancel all upcoming events through the middle of April. These events account for a third of their annual revenue and effects from this will trickle down to each of their guides who rely on these clinics for financial stability. Instead of sitting back and waiting for a sudden change in circumstances, this company’s organizers decided to take action.
The group decided to leverage their merchandise and online store to bring in donations from their community of supporters. They added a pop up to their site explaining their situation along with a link to their apparel page. Then they added a donation option from their products page along with an option to add a donation to each order. Their items sold out immediately and re-orders are in process.
Neko Cat CafeMoving sales online as they’re ordered to close their doors
Neko Cat Cafe has won over the hearts of Seattle and Bellingham locals with their snuggly feline friends. Stepping inside one of their two locations, you’ll find beer, wine, coffee and snacks to enjoy while playing with their litter of adoptable cats.
Following the mandate from Washington Governor, Jay Inslee, Neko’s owners made the tough move to close both of their locations on Monday, March 16. In an effort to get support for their staff, kitties and business, Neko is asking for donations and selling gift certificates online. All donations go directly toward food, toys, beds and overall care for the kitties. They also have an online store with Neko merchandise in the works and are moving to get that live in the coming days.
The owners of Neko hope to have both locations back up and running by April 1, but in the meantime you can find updates, gift certificates and cute pictures of cats on their website (nekocatcafe.com) and social media.
Baby GreensPlant deliveries and online orders to supplement a lack of in store customers.
Baby greens plant shop & cafe, located in Bellingham, WA was designed to be a gathering space for plant lovers and coffee enthusiasts alike. They offer specialty coffee and craft brews to customers as they shop the fauna or enjoy the sidewalk patio under their twinkling string lights.
With recommendations to stay home and the lack of foot traffic, the amount of customers coming through their doors has dwindled in the past few days. To stay afloat, they’re running orders through instagram and scheduling plant deliveries as well as turning to online sales of gift certificates as an alternative.
Check out their instagram (babygreens.co) to see the latest plants available for order and go grab these gift cards while they’re still available!
Baby greens remains open at this time, located in the heart of downtown Bellingham, and you can find them online at www.babygreens.co
We at Brist want to continue helping this amazing community that we've created over the past 6 years, so we are sharing innovative ideas that our amazing clients have launched to help them thrive during these trying times.
If you’ve found a solution to help your small business, please send it our way and we'll share it with our community.
Please send all questions and comments to [email protected]